To what extent does Ryerson’s Orientation Week affect user engagement levels in the RU Student Life Facebook page? And how significant is the decline in user engagement once the actual student cycle begins? The following insights were extracted from the RU Student Life Facebook Page’s analytics dashboard: A Significant Correlation Since September of 2010, the [...]
On 11.18.11, In Uncategorized, by admin
REPOST Credit: http://www.margieclayman.com/lets-talk-about-getting-that-first-reply-on-twitter When I first started on Twitter, as I have recounted many a time before, I thought that I was missing out on a really huge joke. I had been hearing about how great Twitter was for about 2 years, and I decided that I should at least be able to talk intelligently [...]
On 11.15.11, In Uncategorized, by admin
REPOST Credit: http://www.bobjohnsonblog.com/2011/09/higher-education-when-marketing-weakens-websites.html Higher education marketing: when marketers are a problem, not a solution Just back on Wednesday from our fifth annual Customer Carewords partners meeting in Dublin, with Gerry McGovern and partners from Belgium, Canada, the Netherlands, Norway, Sweden, Germany, United Kingdom and of course, Ireland. Always a special two days. The focus this [...]
On 11.11.11, In Uncategorized, by admin
REPOST Credit: http://www.facultyfocus.com/articles/trends-in-higher-education/understanding-the-potential-pitfalls-of-social-media/ Whether it’s the professor who creates Twitter backchannels in his courses, the admissions counselor who uses Facebook to engage prospective students, or the librarian who tweets about available resources in the library, higher education professionals have come up with a variety of creative ways to use social media both in and outside [...]
On 11.08.11, In Uncategorized, by admin
REPOST Credit: http://blog.bufferapp.com/twitter-stats Only last week Twitter has held a closed press conference with the big names in press and media. They have, for the first time disclosed some very delicate user numbers. Dick Costolo, CEO of Twitter sat down with a few selected reporters and spoke about the so far unknown figures. Although a [...]
On 11.04.11, In Uncategorized, by admin
REPOST Credit: http://mashable.com/2011/10/10/universities-social-media/ For universities, deciding to use social media is a no-brainer. The 18- to 24-year-old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. Alumni, recent and far-removed, use social networks to engage and stay connected with the world. Community members, parents [...]